{"id":1129,"date":"2025-07-17T01:51:46","date_gmt":"2025-07-16T23:51:46","guid":{"rendered":"https:\/\/wak-a.com\/?p=1129"},"modified":"2025-08-18T20:21:35","modified_gmt":"2025-08-18T18:21:35","slug":"fan-experience-vr-ar-mr-xr-sport","status":"publish","type":"post","link":"https:\/\/wak-a.com\/en\/2025\/07\/17\/fan-experience-vr-ar-mr-xr-sport\/","title":{"rendered":"Du produit \u00e0 l\u2019univers augment\u00e9 : repenser l\u2019exp\u00e9rience fan en magasin"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1129\" class=\"elementor elementor-1129\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b27b489 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1b27b489\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2673b8a0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"2673b8a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bbad5f6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3bbad5f6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-39f01a37 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"39f01a37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4b777653 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4b777653\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7869383d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"7869383d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Du produit \u00e0 l\u2019univers augment\u00e9 : repenser l\u2019exp\u00e9rience fan en magasin<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7005acb5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7005acb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-371ddfe1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"371ddfe1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7acef47f elementor-widget elementor-widget-image\" data-id=\"7acef47f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/wak-a.com\/wp-content\/uploads\/2025\/05\/Ellipse-20.png\" class=\"attachment-large size-large wp-image-463\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2895877d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"2895877d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-527ded24 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"527ded24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rafa\u00ebl Debucquet<br \/>17 Juillet 2025 &#8211; Temps de lecture 4 minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-131e1244 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"131e1244\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7821787c elementor-widget elementor-widget-wpr-reading-progress-bar\" data-id=\"7821787c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-reading-progress-bar.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-reading-progress-bar-container\" data-background-type=\"transparent\"><div class=\"wpr-reading-progress-bar\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d480410 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"1d480410\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fc90f2e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"5fc90f2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fca9319 elementor-widget elementor-widget-heading\" data-id=\"1fca9319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Introduction<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c3ae4d4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4c3ae4d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9582da elementor-widget elementor-widget-text-editor\" data-id=\"7b9582da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et si les fans ne venaient plus en boutique <span class=\"notion-enable-hover\" data-token-index=\"1\">juste<\/span> pour acheter un maillot, mais pour vivre un moment ? Le <span class=\"notion-enable-hover\" data-token-index=\"3\">retail sportif<\/span> entre dans une nouvelle \u00e8re, o\u00f9 le <span class=\"notion-enable-hover\" data-token-index=\"5\">merchandising<\/span> devient une <span class=\"notion-enable-hover\" data-token-index=\"7\">exp\u00e9rience immersive<\/span> \u00e0 part enti\u00e8re. Gr\u00e2ce \u00e0 la <span class=\"notion-enable-hover\" data-token-index=\"9\">r\u00e9alit\u00e9 augment\u00e9e (AR)<\/span>, la <span class=\"notion-enable-hover\" data-token-index=\"11\">r\u00e9alit\u00e9 virtuelle (VR)<\/span> et la <span class=\"notion-enable-hover\" data-token-index=\"13\">r\u00e9alit\u00e9 mixte (MR)<\/span>, les points de vente se transforment en v\u00e9ritables terrains de jeu narratifs.<!-- notionvc: e39295e2-4f6f-4eaf-b2ee-e3253e44fc4e --><\/p><p><!-- notionvc: d9c0d69f-acd7-4649-bfe9-9d71c454e2cd --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4016dfcd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"4016dfcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70955212 elementor-widget elementor-widget-heading\" data-id=\"70955212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\ud83d\udca1 PSG x Xtadium : un fanstore comme hub \u00e9motionnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-790ed57b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"790ed57b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b5d8f elementor-widget elementor-widget-text-editor\" data-id=\"b8b5d8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le PSG l\u2019a bien compris. En partenariat avec Xtadium, le club a lanc\u00e9 \u00e0 New York un concept-store immersif qui propose bien plus que des rayons remplis de produits.<\/p><p>Les visiteurs y explorent une exp\u00e9rience en <strong>r\u00e9alit\u00e9 mixte<\/strong> : les murs diffusent des temps forts du club, les joueurs apparaissent en hologrammes, les produits r\u00e9agissent \u00e0 la pr\u00e9sence. On n\u2019ach\u00e8te plus, on <em>vit<\/em> le club.<\/p><p>Un bel exemple de <strong>retail immersif<\/strong> qui redonne de la valeur \u00e9motionnelle \u00e0 l\u2019acte d\u2019achat, et qui ouvre la voie \u00e0 de nouvelles formes de <strong>fan engagement<\/strong>.<\/p><p><!-- notionvc: ad249a1c-ceb8-4ee1-92d9-dd4411e7be2c --><\/p><p><!-- notionvc: 1a941228-973a-4d03-945a-ca1278613b7f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7265d9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"b7265d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375714bd elementor-widget elementor-widget-heading\" data-id=\"375714bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u2019autres exemples inspirants \u00e0 suivre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7009a010 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"7009a010\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-45522549 elementor-widget elementor-widget-text-editor\" data-id=\"45522549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><a href=\"https:\/\/www.notion.so\/Du-produit-l-univers-augment-repenser-l-exp-rience-fan-en-magasin-214030fe1060802b8482f5454300fbc7?pvs=21\">NBA x Meta<\/a> : du court au casque<\/h3><p>Gr\u00e2ce \u00e0 NBA Arena sur Meta Horizon Worlds, la ligue permet aux fans de vivre certains matchs en VR, avec plusieurs angles de vue, dans une ambiance digne des tribunes.<\/p><p>R\u00e9sultat : une exp\u00e9rience <strong>ultra immersive<\/strong> qui cr\u00e9e un lien \u00e9motionnel fort\u2026 m\u00eame \u00e0 distance.<\/p><h3>Manchester City x Sony : le stade dans le m\u00e9tavers<\/h3><p>Manchester City s\u2019est associ\u00e9 \u00e0 Sony pour recr\u00e9er l\u2019Etihad Stadium dans un <a href=\"https:\/\/rmcsport.bfmtv.com\/football\/premier-league\/premier-league-manchester-city-va-construire-son-stade-dans-le-metaverse_AV-202202220232.html\">environnement virtuel<\/a>. Objectif : proposer aux fans un lieu d\u2019interaction 24\/7, accessible partout dans le monde.<\/p><p>Une strat\u00e9gie long terme pour <strong>r\u00e9inventer la fanbase mondiale<\/strong> gr\u00e2ce au <strong>Web3<\/strong> et au <strong>m\u00e9tavers sportif<\/strong>.<\/p><p><!-- notionvc: f3e518c6-82f4-43fb-b8de-064d8e438c16 --><br \/><!-- notionvc: 1bf2d5b6-a95e-431c-ab3a-ed2fa0ba3845 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29498287 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"29498287\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4aadf07f elementor-widget elementor-widget-heading\" data-id=\"4aadf07f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi \u00e7a change tout ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b9b5f36 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"3b9b5f36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68ffac7d elementor-widget elementor-widget-text-editor\" data-id=\"68ffac7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ces exp\u00e9riences ne font pas que divertir. Elles :<\/p><ul><li>augmentent le <strong>temps d\u2019attention<\/strong>,<\/li><li>cr\u00e9ent un <strong>lien \u00e9motionnel renforc\u00e9<\/strong> avec le club ou la marque,<\/li><li>et boostent le <strong>taux de conversion<\/strong> gr\u00e2ce \u00e0 l\u2019immersion.<\/li><\/ul><p>On passe d\u2019un lieu de vente \u00e0 un <strong>espace d\u2019activation fan<\/strong>, o\u00f9 chaque interaction devient une donn\u00e9e utile pour personnaliser l\u2019exp\u00e9rience<!-- notionvc: 856a7a82-277d-4fe5-b5b1-4eb8210a7a75 --><!-- notionvc: 1bf2d5b6-a95e-431c-ab3a-ed2fa0ba3845 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a708da e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"75a708da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55e3c939 elementor-widget elementor-widget-heading\" data-id=\"55e3c939\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En r\u00e9sum\u00e9 : le merchandising fan, version XR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-120afce1 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"120afce1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-425139d4 elementor-widget elementor-widget-text-editor\" data-id=\"425139d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udc49 Le merchandising n\u2019est plus une affaire de produit. C\u2019est une <strong>exp\u00e9rience v\u00e9cue<\/strong>, connect\u00e9e, interactive.<\/p><p>\ud83d\udc49 Le magasin devient un <strong>espace immersif<\/strong>, o\u00f9 <strong>XR, storytelling et data<\/strong> convergent pour cr\u00e9er un nouveau mod\u00e8le de fid\u00e9lisation.<\/p><p><!-- notionvc: 44dc7b64-87f9-40fd-808c-fa741921065f --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-695287f2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"695287f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76524754 elementor-widget elementor-widget-heading\" data-id=\"76524754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tu bosses sur un projet fan, retail ou XR ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c6fbea7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"6c6fbea7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42ba5279 elementor-widget elementor-widget-text-editor\" data-id=\"42ba5279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tu veux tester ce type d\u2019exp\u00e9rience, cr\u00e9er un prototype ou simplement brainstormer autour de ces nouveaux formats ?<!-- notionvc: d04faa32-4da7-4474-98c9-ebab9659de3a --><\/p><p><!-- notionvc: ded34569-6e2a-4119-96c2-101b893e1bcc --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60d60b8c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-child\" data-id=\"60d60b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1acbb1c7 elementor-widget elementor-widget-button\" data-id=\"1acbb1c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/calendly.com\/rafael-debucquet-wak-a\/30min\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">On en discute ?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Et si les fans ne venaient plus en boutique juste pour acheter un maillot, mais pour vivre un moment ? Le retail sportif entre dans une nouvelle \u00e8re, o\u00f9 le merchandising devient une exp\u00e9rience immersive \u00e0 part enti\u00e8re. Gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e (AR), la r\u00e9alit\u00e9 virtuelle (VR) et la r\u00e9alit\u00e9 mixte (MR), les points de vente se transforment en v\u00e9ritables terrains de jeu narratifs.<\/p>","protected":false},"author":2,"featured_media":1130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vr"],"_links":{"self":[{"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/posts\/1129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/comments?post=1129"}],"version-history":[{"count":8,"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/posts\/1129\/revisions"}],"predecessor-version":[{"id":1146,"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/posts\/1129\/revisions\/1146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/media\/1130"}],"wp:attachment":[{"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/media?parent=1129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/categories?post=1129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wak-a.com\/en\/wp-json\/wp\/v2\/tags?post=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}